Type
Personal Fitness Tracking App
Objective
A primary fitness company wanted an inclusive personal fitness tracker app that would revolutionize how users track their health and wellness. The solution needs to monitor the activity data in terms of steps, calories, heart rate, and also has features of AI-powered personal fitness insights.
Technologies
ReactJS, iOS & Android Platforms, Artificial Intelligence (AI), Blockchain
Country
United States
Project Attributes
Engagement Model
Dedicated Team Engagement
Duration
8 months
App Users
Fitness enthusiasts, personal trainers, and people who care for their health
Challenges
- Fragmented Fitness Data: The main problem that the client encountered in
aggregating different sources of fitness data, such as wearable devices and
manual inputs, into actionable insights was fragmented. - Data Privacy Concerns: Since health-related data is highly sensitive, the
primary concern was how to secure and authenticate the user information,
especially in a time when privacy regulations are very stringent. - Low User Engagement: The app offered some very basic tracking features, but
even tracking was hard to engage users with due to less personalized feedback
and insights. - Cross-platform Integration: It should also provide the seamless iOS as well as
Android cross-cutting experiences without a compromise over the performance
or user experience of any specific platform.
Solutions
- AI-Powered Fitness Intelligence: Adorebits had a sophisticated AI model that
could analyze user fitness data, such as their daily activities, exercises, and diet
patterns. The model would create customized workouts based on the health
objectives and progress of the users over time. - Blockchain for Data Privacy: Blockchain technology was employed to protect
and verify the user data. This way, all health records with relevant data would be
tamper-proof and comply with privacy requirements. Apart from this, it assisted
the client in meeting international data protection standards while earning users’
trust due to guaranteed data integrity. - Cross-Platform Compatibility: Using ReactJS, Adorebits ensured that the app
functioned smoothly across both iOS and Android platforms, offering users a
consistent and intuitive experience. The development team ensured that updates
and new features were rolled out in sync across platforms. - Real-Time Monitoring and Notifications: Adorebits had integrated real-time
tracking to enable users to track their fitness journey immediately, with push
notifications that would encourage them and remind them of crossing certain
milestones or falling behind.
Results:
- User Engagement Increase: Personalized AI-based fitness recommendations resulted in a 50 percent increase in user engagement. The users were more likely to complete their fitness goals if they had personalized advice.
- Data Privacy: With enhanced data privacy, blockchain integration made it easier for users to increase their trust, as user registration increased by 30% within three months after the launch, due to the high level of security and transparency brought about by the system.
- Seamless UX: It also gave users on both iOS and Android a seamless experience through the cross-platform solution based on ReactJS, which increased the active daily users by 40%.
- Real-time Tracking: The real-time tracking coupled with AI had removed manual inputs and efforts demanded by users on their management of the fitness journey, thus enhanced overall productivity and satisfaction.
Conclusion:
Adorebits’s holistic method in the formation of the Personal Fitness Tracking App was not only aligned to the client’s goals but also created an app market leader in its sector by combining vanguard technologies like AI and blockchain.