Type
Real Estate CRM and Lead Management System
Objective
A leading Korean real estate company needed an improved version of their CRM and lead management to monitor potential buyers and sellers, increase engagement, and improve sales conversions. They needed a solution that streamlined customer relationship management with actionable insights into lead behavior.
Technologies
Java, Ruby on Rails, Big Data, Spark, Tableau, WooCommerce
Country
Netherland
Project Attributes
Engagement Model
Contractual Staffing
Duration
8 months
App Users
Realtors, Sales Teams, Marketing Professionals
Challenges
- Lead Volume Management: A large volume of leads was resulting in the client
missing follow-ups and opportunities. - Poor Lead Segmentation and Targeting: The CRM the client was using lacked
sophisticated segmentation capabilities, which made it difficult to identify
high-priority leads and tailor engagement strategies appropriately. - Limited Data Insights and Reporting: Without correct analytics, the sales team
could not come up with any actionable insights from their lead data that
adversely affected the conversion rates. - Lines Separated in Sales and Marketing Process: The segregation in lines of
sales and marketing did not let the teams move hand in glove or execute an
integrated approach.
Solutions
- The team involved solving by integrating Big Data and Spark into Lead
Analysis: The team integrated the CRM with Spark to analyze big data, segment
leads, and prioritize high-value opportunities based on patterns of data and
behavior. - Lead Scoring and Automated Follow-ups: Using the algorithms provided by
Java and Ruby on Rails, the CRM scores leads for their level of engagement;
hence follows up on higher priorities with respect to prospects. - The Complete Visualization Scenario with Tableau: Real-time Tableau
integration enabled easy viewing of engagement trends, conversion rates, and
everything in between on their customized dashboard. - Unified Marketing and Sales Platform: WooCommerce integration ensured that
both the marketing and sales are entirely aligned. This form of streamlined
collaboration leads to healthy lead nurturing.
Results:
- Lead Tracking with Increased Effectiveness and Lead Engagement: Big Data processing together with lead scoring substantially enhances the ability to reach and engage leads by creating balance between conversion rates and consistencies in follow through.
- Lead Prioritization – Improved: Automated lead scoring made it easier for the team to focus on high-potential leads, thus refining targeting and breaking through wasted time on low-quality prospects.
- Better Data Visibility: The Tableau dashboards enable actional insights that will help in data-based sales strategies with better conversion tracking.
- Better Collaboration: Both sales and marketing workflow integration allows coordination, either on one trail and on a common cause for shared goals with the sales and marketing teams to allow better lead nurturing.
Conclusion:
The Real Estate CRM and Lead Management System allowed the client to present itself as a proactive and efficient player in real estate sales, thus improving its CRM capabilities and lead engagement.