Type
Virtual Try-On and AR Shopping Solution
Objective
A fashion retail company looked to make shopping online something fun and new by enabling users to virtually try something before they buy. It wanted to increase the
customer’s confidence, lower the return, and make its shopping experience interactive for their customers with high tech capability.
Technologies
ReactNative, iOS, Android, AI, Blockchain
Country
Sweden
Project Attributes
Engagement Model
Dedicated Team Engagement
Duration
16 months
App Users
Customers and Store Staff
Challenges
- Low Customer Confidence: Customers were not ready to place orders online,
and thus the conversion rate went down, and the return rates were also pretty
high. - High Return Rate of Products: Most customers returned their products as they
didn’t fit or look like what they had imagined, and it added more costs and
logistical issues. - Low Customer Interaction: The shopping experience that existed was static
with not many interactive elements, and hence there was low customer
interaction and not much differentiation from others. - Data Privacy Issues: The team could not securely address customer data,
particularly personal details that were essential in the sizing process based on
AR.
Solutions
- AI-Driven Virtual Try-On: The team developed using AI a feature to give
customers the opportunity to view their products virtually, at least through their
mobile application. This improved confidence in buying products online. - AR Module-Immersion in the Act of Shopping: The creation of an AR module
also provided the customer with seeing products in real time while helping them
make more educated choices. - Blockchain for Data Security: Blockchain technology was embraced to ensure
the safe management of customers’ sensitive information and data, ensuring
privacy, thereby building customer trust. - Product Recommendations: Personalized product recommendations based on
the interest of the customer were available, thus improving shopping
experiences.
Results:
- Improved Conversion Rates: The confidence with which the customer bought virtual try-on features enhanced higher conversion rates and a complete purchase rate.
- Low Returns on Products: More precise buys were achieved due to better product visualization, along with significantly reduced return rates, which then cut costs for logistics.
- Greater Customer Interaction: Interactive AR features allowed customers to browse and buy longer, as it was an engaging experience.
Conclusion:
The Virtual Try-On and Augmented Reality Shopping Solution provided a futuristic, engaging customer shopping experience.